about us
Movies For Mommies (MFM), is the original parent & baby film event, and the brainchild of Robyn Green.
Launched in June of 2001 in mid-town Toronto, Movies for Mommies was the first event of its kind to offer grown up entertainment in a Baby-Friendly environment.
The idea was first conceived when Ms. Green went to a matinee one afternoon to enjoy a movie. Single at the time, and not being particularly maternal at that point in her life, she was alerted to this unfilled niche when a young mother sat down a few seats away with her baby. The lights dimmed, the film began and the baby started to howl. At that moment inspiration struck, and Ms. Green decided to create a movie matinee event exclusively for new parents to enjoy, where crying would be welcome and other parent-perks would be available.
While other cinemas have tried to emulate the Movies for Mommies concept, MFM remains a leader not just as a movie program, but as an event and destination for Mommy Meet Up groups. Dads, friends and caregivers are always welcome to attend and everyone enjoys amazing free weekly samples, door prize draws before the shows, warm and welcoming staff, and monthly pre-show events.
our licensees
Now celebrating it’s 23rd year, MFM has expanded across the country to major cities including: Toronto, Vancouver, Halifax, Regina, Saskatoon and Calgary. The program expands by offering licensing opportunities for moms who want a stay at home business opportunity.
Samantha Stark
MFM Barrie
As a momma of 2 amazing little ones I understand how important the mom community can be. When the opportunity for MFM came up I jumped at it! I already own and operate a mom and baby biz in town, Barrie WP Creations, so this was just a natural fit. When I am not momming with these businesses, or out in the community promoting mom life, I am a Registered Nurse. This is a true passion of mine, supporting moms and babies, and helping moms have a fun outing that is baby friendly. Can’t wait to meet you all at the Barrie show! We will have all kinds of fun planned for everyone!
Morgan Connell-Hall
MFM Calgary
As a multi-passionate, heart-centred entrepreneur, mom of two beautiful souls, and wife to my best friend, my passion is to empower mothers as they journey through this exciting (and exhausting) time. After becoming a mother it became more apparent to me how important it is to have a community of friends or family who can support and uplift one another and model what self care can look like in order to show up as the mother you want to be. With this I founded my holistic wellness business where I strive to help other mothers rediscover their best selves in their new role as ‘mom’. I believe that if mothers find what wellness looks like for them, they can model that for their littles and reconnect to their passions and purpose in order to find balance and meaning in life. I’m excited to continue to offer mamas an avenue for self care as I join forces with Movies for Mommies.
Lisa Kvpil
MFM Toronto/Beaches
Lisa is a mom of two, Cole and Quinn. When she’s not running after the kids, you’ll find her baking and cooking in the kitchen, walking, playing tennis, doing pilates and biking along the Beach. They have family movie night every Friday night with lots of popcorn and cuddles!
Amber Rehill
MFM Halifax
As a Mom of three young children, and my work as a Registered Nurse, I have both personal and professional knowledge of the effects social isolation and decreased support can cause for both new and experienced parents. Utilizing this knowledge, especially post-pandemic, I recognized the need for a program to bring parents together and also provide opportunities for social outings. When researching current options I came across Movies For Mommies and reached out to inquire about the possibility of having this fabulous program offered here in the Maritimes, and here we are! When I’m not hosting the Halifax showings, I like getting out for walks, spending time with family, reading, and also volunteering with local groups to support the unhoused communities. I couldn’t be happier to be part of Movies For Mommies and look forward to meeting and supporting families through our screenings and events.
E-J Walker
MFM Oakville
E-J Walker has had an adventurous life – and its not over yet! She left the UK with a family of 3, moving to Hong Kong where they lived for 6 years and where her family expanded to 5!! Now established in Canada for 4 years, she is a busy mom of 3 boys and the business owner and main teacher at TipToe Music (www.tiptoemusic.net). She is always busy planning the next adventure for her family (all within Canada she promises!) Mom-time is so important to E-J, we never get enough of it she thinks, and she wants to help the mommies of Oakville and surrounding areas find some time for themselves too.
Janice Mastromarco
MFM Mississauga
I’m Janice, wife to Nick and mom of two little cuties who keep me on my toes! I first fell in love with the MFM experience when my daughter was born in 2019. After attending many shows I knew that I wanted to share this amazing experience with other moms. I also own Wylderose Inc, a photography company tailored to Maternity, newborn, family and lifestyle photos. We will be providing photoshoots throughout the year at our Mississauga location. I’m looking forward to meeting you all at the show!
Inga Wenderoth
MFM Etobicoke
I grew up in Germany and went on a work and holiday adventure in Canada in 2009. Fast forward 12 years and I’m still here in Toronto where I live with my son and fiancé. After becoming a mom, I became fascinated with baby and toddler sleep and saw an opportunity for a fulfilling career change that would combine my passion for helping people with my own personal experiences. In addition to being an MFM owner, I’m also a certified baby and toddler sleep specialist and help families get more sleep without sleep training. You can chat with me about movies & sleep at MFM!
Miranda Kong
MFM Langley
I’m a mommy of 2 lovely daughters. As an early childhood educator, I always enjoy working with children. The first time I went to movie with Movie for Mommies, I immediately fell in love with it. It was such a wonderful experience that I want to share it with all the parents out there. I enjoy watching Romance Comedy and all the holiday movies. I can’t wait to meet all the new mommies and lovely babies at my movies.
Chantalle Goring & Ellie Boyenko
MFM Regina
Chantalle and Ellie are multi-passionate mompreneurs who seek to lead with their serving hand and bigger vision of building community and helping families reach their optimal potential. Chantalle has a bright and smiley son and Ellie is blessed with twin daughters who are sunshine and rainbows! They both have diverse backgrounds, experiences, and skill sets; currently they co-operate a health and wellness center in Saskatoon with a few satellite locations. In their business, Inner Strength Family Chiropractic & Wellness, Chantalle primarily serves as a chiropractor and manual osteopathic therapist and Ellie as a colon hydrotherapist and ABM Neuromovement practitioner. Saskatchewan is a small province with big heart, pride and community roots; Chantalle and Ellie are ecstatic to exude these qualities locally while being apart of such an amazing, supportive, and exceptionally well-led national organization! We look forward to connecting with you at the movies and growing our SK MFM family!
Robyn Plener
MFM Vaughan
I’m Robyn and I am the proud owner of MFM Vaughan. Growing up in Thornhill, I would see advertisements for MFM at my local theater and would dream of attending with my own baby one day, Fast forward 20 years later, I’m a mama to 2 precious little girls! With my first daughter I missed out on taking her to Movies for Mommies, so I guess you could say that I’m making up for it now by becoming an owner. I love having my little one with me to experience the cinema and meet other babies makes it that much more special!
Looking forward to seeing you at show time!